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How to Increase Visibility for Event Sponsors


Are you in the process of planning an event? If so, you understand the importance of signing up sponsors as soon as possible. Not only is this a great way to generate income for your event, but it will go a long way in adding a sense of “legitimacy” as well.

It is one thing to say you are going to sign up sponsors. It is another thing entirely to make this happen. Are you aware of what goes into this process? Are you aware of how much time you have to put into this? If this is your first go around, you may not know exactly what to expect, however, as you move forward things will begin to become clear.

Here is the one thing an event sponsor wants: visibility. Companies will agree to sponsor your event if they feel they are going to get something in return. And this something, in most cases, is visibility. They want their brand to be visible to the many people in attendance.

With all this in mind, there is a big question that needs answered: how are you going to increase visibility for event sponsors? If you know how to do this with success, you will have a much easier time selling sponsorship space.

Here are five ideas to consider:

1. Online visibility via live stream.

As you know, some people just won’t be able to attend your event. There are a variety of reasons for this, including the cost, time, and proximity to their home base. Fortunately, you can still reach these people by live streaming your event via the internet.

If you are going to setup a live stream, you might as well make the best of this opportunity. For example, you could add a sponsor logo in the background. This will give the company visibility to anybody who is watching the live stream from their home or office.

2. Focus on the benefits of social media. 

Do you have a Twitter and Facebook account setup for your event? Are you doing some serious networking on LinkedIn? The more time you put into social media the better off you are going to be. Here are a couple ideas for using social media to bring value to event sponsors:

  • Thank them for sponsoring your event on each social media platform
  • Tweet about your sponsors during the event, making sure that others are aware of how important they are

More people than even before are using social media. This is by far one of the best ways to increase visibility for sponsors, before, during, and after the event.  

3. Bring in a professional photographer.

This is going to cost some money, but in the long run it is well worth it. With the help of a professional photographer, you can display the brand at your venue and in the press.

You may be tempted to have an employee take photos throughout the event, but the quality is not going to be the same as if you bring a photographer on board. This alone is sure to excite potential sponsors, especially if you can show them samples of the type of work the photographer has done in the past.

Note: make it known to sponsors that you will share all professional photos with them. They can use these photos on social media, their personal website, and in other forms.

4. Use a tweet wall and/or photo wall

There are many benefits of this, both to sponsors and those in attendance. With both types of wall, you are offering attendees live updates throughout the event. Along with this, you are in position to customize the wall to meet the needs of your sponsors.

For example, you could customize a photo wall to display a particular brand at the venue. This way, every time somebody views the wall they are also going to see the sponsor’s logo.

5. Printed material. 

Are you going to hand out a brochure at the beginning of the event? Are you going to hang banners at the venue? Contrary to popular belief, print is alive and well.

There are many ways you can use printed material to increase visibility for event sponsors. The more options you take advantage of the easier you will find it to sell sponsorships in advance.

Is this Really Important?

As you begin to reach out to potential sponsors, each and every one will want to know what they are getting in return. Expect to hear questions such as:

  • How will you display my brand to your audience?
  • How much does it cost?
  • How many people will be in attendance?
  • What is your social media reach?
  • Are you going to live stream the event to those who are unable to attend?

When you have a plan for increasing visibility for each sponsor, it is much easier to answer these questions and sell the benefits of getting onboard.

If you implement the five ideas above, as well as any others that may be beneficial, you will find it easier to increase visibility for event sponsors. 

Author: Chris Bibey