In today’s day and age, what would an event be without social media interaction? When it comes time to setup for your next event, don’t overlook the many ways you can implement social media.
Before we get into the finer details, here is something you need to consider: social media interaction begins well before the first day of your event. From day one, you should devise a plan for promoting the event via social media.
As the planning process moves forward, here are several event setup tips that will help boost social media interaction:
1. Use hashtags everywhere.
— Voile Banque Pop (@VoileBanquePop)October 24, 2014
You don’t want to go overboard, but at the same time you should place these in well thought out areas. Your goal is simple: for attendees to know which hashtags are associated with your event. This way, when they take to Twitter to discuss all their good times, they tag their tweets appropriately.
Tip: stick with one (maybe two) hashtag for your event. You don’t want to confuse attendees with several of these, as any doubt could hold them back from using it when posting.
2. Use banners, goodies, rollups everything… inside and out the event space.
— 5280 Mark (@5280mark)October 11, 2014
This is the first thing you want people to see when they arrive (as well as when they leave). Along with this, you can use banners in meeting spaces, such as conference rooms, halls, and of course the main trade show area.
Regardless of the intentions of the banner, it should include the hashtag for your event. Put it in a prominent location that won’t be overpowered by the rest of the design.
3. Rely on social media displays, such as Sharypic.
When it comes to social media participation, there is nothing better than live sharing. There is nothing wrong with people talking about the event once they reach their home or office, however, this is not nearly as powerful as live sharing, such as through tweets and photos.
Sharypic, for example, provides live photo sharing for events of all sizes. This includes the collection of photos, as well as displaying, streaming, and printing.
— York University (@yorkuniversity)November 27, 2013
By promoting sharing, you can be rest assured that your event will reach the social stratosphere. On top of this, it gives attendees another way to stay involved.
4. Social presence in your welcome kit.
No matter what you are handing out to people upon check-in, it is important that it includes all the pertinent social media information. This includes Twitter, Facebook, and Instagram profiles in addition to the hashtag(s) you want people to use when discussing your event.
You may not think this is important, but your attendees will turn to this welcome kit time and time again. Make it easy on these people to talk about your event on social media.
Even if you do nothing, those in attendance are likely to discuss the event on social media. However, you want to do your part in pushing them in the right direction. With the tips above, you will find it easy to setup your event space to encourage social media interaction. When everything is said and done and the time has come to measure your results, you will look back and realize you made a great decision.