Practical tips for event organizers

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Event Marketing: Common Mistakes to Avoid


The time has come to plan an event. You have selected a venue, you know your dates, and you are excited about the big day. With all this in mind, it is easy to overlook the importance of your marketing strategy. In other words, how are you going to spread the word that your event has been scheduled and is well worth attending?

Some companies know exactly what they should be doing when it comes to event marketing. Others, however, are lost and looking for answers. If you don’t get on the right track sooner rather than later, it could be too late before you finally catch on.

By avoiding the five mistakes below, you will find it much easier to achieve success in regards to your marketing plan:

1. Believing that your event will market itself.

Even if you have a large following, you must put the appropriate amount of time and effort into marketing your event. This includes but is not limited to social media, press release distribution, mailers, phone calls, and much more.

Your event is not going to market itself. You must be proactive if you expect to achieve top notch results.

2. Waiting too long to get started.

This goes along with tip #1, and is every bit as important. From day one, you need to be marketing your event to the greatest possible degree.

If you wait too long, there may come a time when you realize it is too late to make any real progress. The best thing you can do is create a sound marketing strategy once the finer details of your event, such as the date and venue, are written in stone. At that point, you can begin to work through your strategy, one task at a time, to ensure the best possible results.

3. Neglecting to obtain the assistance of others.

You may be the person in charge of setting up and managing an event, but this does not mean you should attempt to do everything on your own when it comes to carrying out your marketing plan.

Why not find several other people who can assist you with the marketing process? You can oversee the finer details, ensuring that everything is on the right track, but you can also rely on these people to assist you along the way. If you try to do everything on your own, you may soon find yourself cutting corners and overlooking important responsibilities. Is that a risk you are willing to take?

4. Not using social media.

Go back in time 15 or 20 years, and most people planning an event wanted nothing to do with the internet. In today’s day and age, however, things have changed quite a bit and you now need to rely on the internet as often as possible.

Social media is one of the best ways to market your event for several reasons:

  • A variety of options. From Facebook to Twitter to LinkedIn, there are many social media services to consider. 
  • Free of cost, for the most part. Does it get any better than that? You can market your event via social media without spending much (if any) money.
  • One of the best ways to reach a large audience, including those who are aware of your company and event as well as those who do not yet realize you exist.

5. Overlooking the power of traditional marketing.

There is no denying the fact that you should focus a lot of attention on social media and other related tasks, however, you do not want to overlook what traditional marketing can do for you. Are you going to distribute a press release?Are you going to buy advertisements in media publications? Are you going to call potential attendees on the phone? Are you going to rely on direct mail?

These are all things you can do to take your marketing approach to the next level.

By avoiding the common event marketing mistakes listed above, it is easy for you to stay on the right track while improving your chance of spreading the word without breaking the bank.

There is a lot that goes into creating an event marketing strategy, but if you are going to achieve great success you have to go “all out.” When you avoid common mistakes and follow your strategy down to every last detail, it will not be long before you are boosting attendance numbers and realizing that your approach is paying off.

Note: many people believe that the internet has killed traditional marketing, but nothing could be further from the truth. This is a great supplement to new age methods.

Author: Chris Bibey