Practical tips for event organizers

Get the best from your events: guidelines, stories, testimonials

Event Setup and Social Media Interaction


In today’s day and age, what would an event be without social media interaction? When it comes time to setup for your next event, don’t overlook the many ways you can implement social media.

Before we get into the finer details, here is something you need to consider: social media interaction begins well before the first day of your event. From day one, you should devise a plan for promoting the event via social media.

As the planning process moves forward, here are several event setup tips that will help boost social media interaction:

1. Use hashtags everywhere.

You don’t want to go overboard, but at the same time you should place these in well thought out areas. Your goal is simple: for attendees to know which hashtags are associated with your event. This way, when they take to Twitter to...

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Event Marketing FAQs


When it comes time to market your event, there is nothing more important than settling on a strategy you can trust.

It does not matter if this is your first experience with event marketing or you have been down this path before, you know one thing to be true: questions and challenges are sure to come up along the way.

By addressing the frequently asked questions (FAQs) associated with event marketing, it becomes much easier to make the right decisions now and in the future.

1. Which strategy will work best for your type of event? There is no right or wrong answer to this question since everybody is in a unique position.

No two events are the same. For this reason, no two marketing strategies should be identical.

The best thing you can do is make a list of potential strategies, listing out the pros and cons of each. This will lead you towards several ideas that are well worth experimenting with.

2. When should you begin marketing an event? Believe it or not, many people wait until...

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Photo sharing for the Tourism Industry



From tourism offices to tour operators to hotels among many others, we know that there are millions of people the world over who enjoy traveling.

In today’s day and age, it is easier than ever for tourism professionals to connect with their target audience, regardless of the reason for doing so.

As most of us started with a website, we now realize that social media is a must have regarding the positive impact from marketing your organization to the right people.

The Benefits of Social Media in the Tourism Industry

A big part part of the tourism industry is about selling an experience. If somebody has never visited a particular country or destination, they must be convinced that they are missing out on something big.

This is an easier task to accomplish when you rely on the power of social media.While there are many social platforms to consider (especially niche websites), let’s focus our time and energy on the biggest:

  • Facebook
  • Twitter:
  • Instagram

Those tree platform, allow your...

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How Photo Sharing can Enhance your Event


Are you looking for a way to enhance your next event? While there are many steps you can take to better accommodate and engage attendees, here is an idea to consider: photo sharing.

There are two things we know about people who attend professional events:

  • They are visual
  • They are more than willing to share their experience via social media, many times through the use of pictures

Now that you have a better understanding of the basics associated with photo sharing, let’s take a closer look at three of the biggest benefits:

Photos are the most engaging content on social media sites.

You want your attendees to share their experience online, right? While text based updates will always be popular, more and more people are having fun with images.

Not only do people enjoy sharing photos via social media, but these have a much better chance of being shared by others.

From the perspective of an event organizer, there is nothing better than the thought of a viral social media storm.


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Event Marketing: Common Mistakes to Avoid


The time has come to plan an event. You have selected a venue, you know your dates, and you are excited about the big day. With all this in mind, it is easy to overlook the importance of your marketing strategy. In other words, how are you going to spread the word that your event has been scheduled and is well worth attending?

Some companies know exactly what they should be doing when it comes to event marketing. Others, however, are lost and looking for answers. If you don’t get on the right track sooner rather than later, it could be too late before you finally catch on.

By avoiding the five mistakes below, you will find it much easier to achieve success in regards to your marketing plan:

1. Believing that your event will market itself.

Even if you have a large following, you must put the appropriate amount of time and effort into marketing your event. This includes but is not limited to social media, press release distribution, mailers, phone calls, and much more.

Your event is...

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How to Increase Visibility for Event Sponsors


Are you in the process of planning an event? If so, you understand the importance of signing up sponsors as soon as possible. Not only is this a great way to generate income for your event, but it will go a long way in adding a sense of “legitimacy” as well.

It is one thing to say you are going to sign up sponsors. It is another thing entirely to make this happen. Are you aware of what goes into this process? Are you aware of how much time you have to put into this? If this is your first go around, you may not know exactly what to expect, however, as you move forward things will begin to become clear.

Here is the one thing an event sponsor wants: visibility. Companies will agree to sponsor your event if they feel they are going to get something in return. And this something, in most cases, is visibility. They want their brand to be visible to the many people in attendance.

With all this in mind, there is a big question that needs answered: how are you going to increase visibility...

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How to Give your Event a Social Media Boost During the Action


As you plan your next big event, social media is sure to be high on your to do list. This is a great way to spread the word about your event, ensuring that you reach your attendance goals.

When your event finally comes to an end, it is safe to assume that you will use social media to share photos and experiences while also connecting with those who were in attendance.

But aren’t you forgetting something? You should also consider the benefits of using social media during the event. This can go a long way in keeping attendees engaged, showing the world what the event has to offer, and so much more.

With all this in mind, it is time to create a social media strategy that can help your event thrive from day one until the last person walks out the door. Regardless of your knowledge and experience, here are five ideas that are sure to give your event the boost you are looking for.

Hire an Event Photographer


You may be wondering what this has to do with social media, right? Think about...

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Valentine's Photo Ideas


Have you ever gotten all teary-eyed after reading an inspiring article or watching a really sweet video on YouTube? You know, the ones that capture a gorgeous, romantic moment in someone’s life? From surprise gifts of puppies (and the inevitable joyful crying that ensues) to truly spectacular marriage proposals, photos capture the emotion and delight of some of the most special moments in people’s lives.


Valentine’s Day is celebrated in a number of different ways around the world, but ultimately, it’s all about love. Some people fuss and fret about what kind of gift to get for their partner, but it really is the thought behind a kind, loving gesture that means the most. Sure, your partner is unlikely to object if you show up with an armful of roses, a box of their favourite chocolate, or tickets for a surprise vacation, but sometimes the smallest and sweetest actions are the most memorable ones.

One thing that can make this celebration even more special is ensuring that photos are...

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Group & Event photo sharing made easy


If you’ve ever tried to amass all the pictures taken at an event, you know how difficult and frustrating a task that can be. Images snapped on iPhones and photos taken on someone’s digital camera may lounge around in people’s files for months before you ever see them, especially if they’ve been named something obscure, or if a guest misplaced their flash drive in a drawer for a while.


Sharing those pictures with everyone who attended the event can be even more daunting than getting your hands on the images to begin with! Your computer-phobic great aunt might have no idea what Instagram, Tumblr, or Facebook are, and folks who have 1000+ friends on their social media sites might just skim over notifications and tagging.

The good news is that there’s an easy way to get around this issue: you can have images displayed at your event as they’re being taken.

Imagine this scenario: you’ve coordinated a brilliant charity event and a dozen different people manage to capture candid shots of...

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Social Media Trends for the Event Industry: 5 Ideas that are Gaining Steam


The event industry, like many others, has benefitted greatly by the use of social media. While there are many ways to use social media, including Twitter and Facebook among others, here are five ideas to implement the next time you are planning, organizing, or attending an event.

Live Tweeting


A growing number of people are beginning to realize the benefits of live tweeting, including the fact that their followers enjoy this.

During an event, such as a keynote address, attendees are sending out tweets touching on everything from the performance of the speaker to key takeaways and much more. Expect this trend to continue its growth throughout 2014.

Tip: if you are an event planner, encourage attendees to do this. It can only help from a marketing and branding perspective.

Use a Photo Wall

While live tweeting is becoming more and more popular with each passing day, don’t overlook...

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